Rongeroons — Experiment Gone Wrong. A square CCTV scene inside Sector 51 Labs shows blue-and-red, pink and yellow plush creatures causing bio-reactive chaos as hazmat personnel try to contain them.

SECTOR 51 LABS

A WORLD BUILT
TO KEEP GROWING.

Sector 51 was created to give every character, product and experience a place in an original story.

Rongeroons is its first discovery: an experiment gone wrong that opens the door to new specimens, incidents and adventures.

EVERGREEN IP

The ambition is a world audiences can return to. The lab’s experiments and containment rules connect plush, product extensions, digital content and future live experiences. Each release opens another chapter.

FROM CLASSIFIED TO CHAOS.

The fortified Sector 51 Labs entrance at night, with the vast illuminated research facility beyond its gates.

CHAPTER 0116

DECLASSIFIED

Sector 51 Labs

Beneath the Vaultara Desert, Sector 51 Labs investigates life that ordinary science cannot explain. Behind its sealed doors, every unknown is supposed to be studied, stabilized and contained.

Then a recovery team brings in an organism unlike anything in the database. No match. No precedent. The decision to use experimental stabilizer X-51 will expose the lab’s deepest secret and awaken something far harder to contain.

X-51 did not create the Rongeroons.
It awakened what the specimen was always destined to become.

THE IP ARCHITECTURE.

Sector 51 IP architecture: main event and ongoing experiments lead to plush; incidents lead to product extensions; the containment program leads to containment gear. All three connect to apps and short-form digital storytelling.

ONE LAB.
THREE PIPELINES.

The original breach starts a world built for structured releases. Three creation pipelines turn the Sector 51 story into connected products:

  1. MAIN EVENT + ONGOING EXPERIMENTS PLUSH

    New specimens and mutations expand the collectible range. Every release adds a discovery.

  2. INCIDENTS PRODUCT EXTENSIONS

    Each lab mishap creates a fresh play scenario and a story reason for new product formats.

  3. CONTAINMENT PROGRAM CONTAINMENT GEAR

    Lab equipment and handler tools make containing the chaos another way to play.

Planned apps and short-form content connect all three. Future licensing and Sector 51 Labs location-based entertainment (LBE) carry the same world into real experiences, where guests investigate incidents and become handlers.

THE POD EXPERIENCE.

A single Rongeroons Bio-Containment Pod is centered on the metal floor of a softly blurred Sector 51 lab, with its warning labels and blue-and-red specimen face in sharp focus.

01 / BIO-CONTAINMENT POD

YOUR FIRST CONTACT
WITH SECTOR 51.

Rongeroons arrive in an industrial Bio-Containment Pod, covered in warning labels, specimen details and Sector 51 markings. The security-style lid makes the first moment feel like gaining access to a classified experiment.

Before you meet the creature, the packaging has already brought you into its world. This is your delivery from the lab, and you are the next handler.

A smiling young boy holds the Rongeroons pod in a softly blurred Sector 51 lab, showing its scale in a handler’s hands.

02 / HANDLER SCALE

A BIG DISCOVERY.
A HANDS-ON SIZE.

22 cmHEIGHT

15 cmDIAMETER

The pod stands 22 cm tall with a 15 cm diameter: a substantial cylinder that a young handler can hold, inspect and explore.

Its industrial details give the reveal a sense of scale and presence, while the format keeps the whole containment experience close enough to discover with your own hands.

The S51 Breach Alert Module, yellow pull tab and red light are in sharp focus against a blurred lab, beside a view of the module mounted inside the open pod.

03 / BREACH ALERT MODULE

OPEN THE LID.
TRIGGER THE BREACH.

Removing the lid draws out the battery pull tab and powers the module. The light sensor detects the opening, triggering a red warning light and an alert sound.

Fixed inside the pod, the Breach Alert Module makes unboxing feel like a containment failure at Sector 51. The discovery becomes an event the instant the lid comes off.

LID REMOVEDPOWER CONNECTEDBREACH ALERT
An open Rongeroons pod, shredded confidential paper and Sector 51 reports are in sharp focus on a metal floor, with a softly blurred lab behind them.

04 / CLASSIFIED LAB PAPER

THE SECRET
IS IN THE SHREDS.

Your Rongeroon is hidden beneath shredded confidential lab paper. Dig through the remnants of a Sector 51 report to uncover the specimen, turning the reveal into a discovery.

The accompanying Incident Report and Specimen Log extend the story beyond the pod. The creature in your hands comes with evidence of the experiment that sent it into the outer world.